Setting Up a Culture of Innovation:
Lessons from the Front Line
David M. Kelley
David Kelley, President of IDEO Product Development, drawing on his experience with over 2,000 product development programs and his 15 years of teaching product design methodology as a professor at Stanford University, discusses insights on fast paced approaches for product success. Based on his experiences from a wide range of industries, Mr. Kelley describes the essence of successful programs IDEO has completed in collaboration with its clients. He suggests ways to strengthen new product programs by "being big and acting small", "living for the future" and "encouraging sucess by allowing failure."
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