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Computers as Social Actors Clifford Nass Professor Stanford University nass@leland.stanford.edu ABSTRACT In this presentation, I’ll discuss the results of a multi-year research program of experimental studies that demonstrate that human-computer interaction is fundamentally social. That is, I’ll demonstrate that users use social rules and invoke social schema to interpret and respond to computers. The research is based on the idea that one can apply theories and methods from the social sciences directly to users’ interactions with computers. I’ll also discuss implications of this research for how we should design and assess software. BIOGRAPHY Professor Clifford Nass is a professor of Communication at Stanford University. He is author (along with Byron Reeves) of the book, “The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places” (New York: Cambridge University Press), as well as more than articles on human-computer interaction and related areas. He has worked at IBM, Intel Corporation and Microsoft. Nass received his BA cum laude in Mathematics and his Ph.D. in Sociology, both from Princeton University.

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