
Nowhere is the growth of the services economy more apparent than
at IBM, where IBM Global Services (IGS) has grown to be roughly half
of IBM's overall business in little more than a decade. With the
growth of IGS, we now have the opportunity to direct research toward
IBM's consulting business. We see three broad areas in which research
can contribute to IGS:
- On-demand innovation services, which means matching
existing researchers and their areas of expertise to consulting
engagements as appropriate.
- Design and implementation of advanced technology targeted at
specific internal IGS systems, intended to make workers more effective
and processes more robust.
- Basic and applied research of people-intensive and
information-intensive systems.
The third focus area represents the biggest change from IBM's existing
research program, but the payoff for developing deeper understandings of
consulting work and organizational practices is potentially enormous. Much
of the research in organizational behavior and change, work practice
studies, and practice-based technology design is done at universities in
psychology, communication, sociology, management science, and business
departments. We have an opportunity to contribute to this research at IBM,
focusing scientific attention on the human, organizational, and technology
problems of business consulting. Our goal is to leverage university
research and partner with university researchers as appropriate to advance
our understanding of consulting businesses. By focusing our research
efforts on IBM's consulting business, we have the opportunity to address
the large-scale, people-intensive and information-intensive problems of
these increasingly important organizations. Our efforts will be devoted to
understanding the problems of these organizations from the perspectives of
people, practices, communication, and technology so that we provide new
opportunities to generate revenue, save money, and improve workers' lives.
For instance, support and maintenance of large middleware software systems
is a difficult job, as such systems are inherently complex and contain many
interdependent components. Administrators who support these kinds of
middleware systems as part of strategic outsourcing engagements run by IGS
have developed various problem-diagnosis and collaborative practices to
help them do their jobs effectively. Yet there has been little research on
the human-computer interaction side of system administration aimed at
studying administrator practices and at developing interaction techniques
to support problem-diagnosis and collaboration in this context. We have
begun to study the work of middleware administrators in the field. So far
we have spent four weeks observing web and database administrators in
several of IGS's service delivery centers in the US. We found that
administrators have developed many ad hoc practices and strategies to help
them do their jobs effectively. Based on our studies, collaboration among
administrators with various specializations seems to be a key method to
compensating for the complexity, scale, risk, and heterogeneity of
large-scale, enterprise computing systems.
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