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Service Innovations for the 21st Century
November 17-18, 2004
Biography
Marcelo Hoffmann has over 24 years of experience helping large organizations better use information technology to develop new products and processes. He monitors technology developments in advanced computing and writes about their business implications for the Explorer multi-client service. He specializes in knowledge management, collaborative computing, and e-learning and has lectured on these subjects in North and South America, Japan, and Europe. He is the co-author of Knowledge Management for the Adaptive Organization (Spring 1996) and has written a number of technology-related publications for SRI Consulting Business Intelligence. In 2000, he collaborated with Dr. Douglas Engelbart, inventor or the computer mouse and developer of the first hypertext system, to develop and present a Stanford University colloquium on large-scale organizational improvement strategies: "The Unfinished Revolution". He was an earlyparticipant in the conceptualization and development of the Smart Valley project under Joint Venture/Silicon Valley development initiative, and has carried out a large number of technology management/planning projects for international corporations.
Marcelo received a B.S. in industrial technology and M.S. in cybernetic systems, from San Jose State University. He is a member of the Institute of Electrical and Electronic Engineers (IEEE) and is past chairman of the local chapter of the IEEE Computer Society.
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