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A Business or Customer Solution?
Appreciating Obstacles that
Impede IT in Healthcare
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Abstract:
Much of the potential for IT to create meaningful value in healthcare has yet to be realized, with a host of initiatives failing to move beyond the pilot stage. This discussion will focus on specific healthcare customer and market insights that can serve to bridge the operational gap between business and IT strategy.
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Biography
Rob Dhoble is charged with integrating and coordinating the efforts of the firm's
healthcare agencies, specialized healthcare marketing services companies and Omnicom
general advertising agencies on a worldwide platform to successfully support the
needs of global brand initiatives. In conjunction with his corporate responsibility
for client-centric strategy development, Rob's efforts seek to capitalize on the
increasing desire of clients to select strong agency teams that can execute complete
communications solutions across multiple audiences on a worldwide basis. In coordination
with DAS/Omnicom firms, his client strategies include the customization of brand-building
solutions that span the full scope of the pharmaceutical and biotechnology research
and development process.
Rob was previously President of Acuity HealthGroup, a healthcare relationship-marketing
consultancy within Rapp Collins Worldwide. Before joining Omnicom in 1998, Rob
was COO of Torre Lazur Healthcare Group, a unit of McCann-Erickson Worldwide.
Prior to enjoying the variety and complexity of the service side, Rob has held
successive marketing and sales management positions within Lederle Laboratories,
Wallace Laboratories, and Rorer Pharmaceuticals. His industry perspective has
been featured in Pharmaceutical Executive, The Economist, Product Management
Today, American Demographics and Medical Marketing & Media.
The Diversified Agencies Services (DAS) unit of Omnicom Group represents the
world's most comprehensive healthcare communications practice. DAS supports
its clients' emerging brand needs through a unique brand communications continuum
that ranges from preclinical testing and global naming to regulatory submission
and post-patent commercialization. The DAS Global Healthcare practice is a dedicated
resource within the firm, supported by the Director of Global Healthcare Operations.
Integrated business solutions comprise an ever-increasing share of its client
work, supported by the Global Lifecycle SolutionsSM
process and capabilities.
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