| Adjusting to a Customer-Driven IT Industry |
Abstract:
While the growth of the Internet and the Worldwide Web has changed
many things about the IT industry, one of the most important and least
recognized has been the shift from a supply to a demand-driven industry.
Ever since the emergence of the digital computer in the 1950s, hardware,
software and networking companies have provided most of the innovation,
risk-taking and leadership needed to keep the IT business moving forward.
This, however, is no longer the case. Increasingly, it is the innovation and value created by IT
customers that is the key to future IT industry progress. When one looks at the issues holding
back the expansion of today's IT industry, they are overwhelming on the customer side of the business.
There is very little that IT suppliers can do to overcome major barriers such as viable online music,
effective advertising, interoperable health care, robust exchanges, the pervasive use of RFID, and a
wide range of voting, identification and security services. These are all areas that only IT customers
can really address.
In this talk, Mr. Moschella will describe and assess the shift to a customer-driven IT industry, with
particular emphasis on the implications for IT industry growth and the need for industry-specific
customer leadership and cooperation.
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Biography
David Moschella is currently an author, independent consultant, and regular
columnist for Computerworld, the leading newspaper in the US information technology
industry. His latest book, Customer-Driven IT, How Users Are Shaping Technology
Industry Growth, has recently been published by Harvard Business School
Press. The book assesses the implications of the shift from a supplier-driven
to a customer-led IT environment.
A frequent speaker and commentator, Mr. Moschella specializes in forecasting
overall IT industry trends and their effect upon IT customer and supplier dynamics.
He is the author of the 1996 book: Waves of Power, The Dynamics of Global
Technology Leadership. Over the last five years, he has written some 200
columns for Computerworld.
Previously, Mr. Moschella spent 15 years with International Data Corporation
(IDC), the world's leading IT market research and consulting firm. For six years,
he served as Senior Vice President of Worldwide Research. In this position,
he was IDC's main spokesperson on global IT industry trends, lecturing and consulting
in some 30 countries around the world. He was also in charge of IDC's global
research strategy, including its worldwide market forecasts, quantitative and
qualitative methodologies, and international product development. Previously
at IDC, Mr. Moschella oversaw IDC's computer systems and peripherals research.
Most recently, Mr Moschella was Vice President of Content for MeansBusiness,
Inc, an innovative e-learning start-up company that has built the Internet's
largest database of business ideas. In this capacity, he managed a large editorial
team that identified and aggregated the key ideas and concepts from the worlds'
leading business thinkers into a single, searchable and object-based system.
Mr. Moschella currently serves on the Merrill Lynch Technology Advisory Board.
He holds a BA from Colby College, Waterville, Maine. He currently resides in
London, England and Boston, Massachusetts.
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