IBM
Skip to main content
 
Search IBM Research
     Home  |  Products & services  |  Support & downloads  |  My account
[an error occurred while processing this directive] [an error occurred while processing this directive] [an error occurred while processing this directive] [an error occurred while processing this directive] [an error occurred while processing this directive] [an error occurred while processing this directive] [an error occurred while processing this directive]
 Select a country
 IBM Research Home
 IBM Almaden Home
Informatics
[an error occurred while processing this directive] Entrevues
 · English
 · Português
 · Español
 · Français
Biography
Presentations
Explore
 · Communication
 · Scenarios
 · Technology
 · Multimedia
Events
 
 


[an error occurred while processing this directive] [an error occurred while processing this directive]Sorry, English content only on the exploration pages.

Scenarios Home | Massification & Personalization
Digital Services | Infotainment | Telematics

Massification and Personalization

Massification means businesses or companies will use computers to expand their customer base and provide more services and products for a larger number of people, using informatics. At the same time, informatics will permit each buyer to feel that he or she is the only user of the service or product. This is personalization. Your product or service will seem to be tailored for your individual needs.

Examples:

Airlines

Airplane

  • American Airlines flies 70 million passengers a year. This presents a tremendous scheduling problem which requires substantial computing power. Despite this large number of passengers, each passenger is able to choose his or her itinerary, seat, meal and movie/video.
  • Federal Express delivers about 2 million parcels a day. However, each sender is able to track by telephone or by computer the whereabouts of his or her parcel.

 

Personal Pants

These Levi's jeans were made to the buyers' exact measurements.

jeans are assembled from personalized pieces

 

CDs and CD-ROMs pressed on demand.

They are requested through a kiosk and sent from a central server or a network of servers.

CDs are pressed individually and sent to stores

 

[an error occurred while processing this directive] Última atualização: 07/21/2011
Jean Paul Jacob: jacob@almaden.ibm.com

  About IBM  |  Privacy  |  Terms of use  |  Contact