Massification and Personalization
Massification means businesses or companies will use computers
to expand their customer base and provide more services and
products for a larger number of people, using informatics.
At the same time, informatics will permit each buyer to feel that
he or she is the only user of the service or product. This is
personalization. Your product or service will seem to be tailored
for your individual needs.
Examples:
Airlines
- American Airlines
flies 70 million passengers a year. This presents a
tremendous scheduling problem which requires substantial
computing power. Despite this large number of passengers,
each passenger is able to choose his or her itinerary,
seat, meal and movie/video.
- Federal Express
delivers about 2 million parcels a day. However, each
sender is able to track
by telephone or by computer the whereabouts of his or her
parcel.
Personal Pants
These They are requested through a kiosk and sent from a central server or a network of servers.
