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In this presentation, I'll discuss the results of a multi-year
research program of experimental studies that demonstratethat
human-computer interaction is fundamentally social. That is, I'll
demonstrate that users use social rules and invoke social schema to
interpret and respond to computers. The research is based on the idea
that one can apply theories and methods from the social sciences
directly to users' interactions with computers. I'll also discuss
implications of this research for how we should design and assess
software.
Professor Clifford Nass is a professor of Communication at Stanford
University, with appointments in Symbolic Systems, Sociology, and
Science, Technology, and Society, and is Director of the Social
Responses to Communication Technology industrial affiliates program at
Stanford University. He is author (along with Byron Reeves) of the
book, "The Media Equation: How People Treat Computers, Television,
and New Media Like Real People and Places" (New York: Cambridge
University Press), as well as over twenty articles on human-computer
interaction and related areas. He has worked as a computer scientist
for the IBM Research Center in Yorktown Heights and Intel Corp. He
has been a principal investigator on grants sponsored by US West
Advanced Technologies, ATR Labs, and the National Science Foundation.
Nass received his BA cum laude in Mathematics and his Ph.D. in
Sociology, both from Princeton University.
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