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| Almaden Institute |
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How New Entertainment Media Will Transform the Future of Work |
Abstract:
What do American Idol, the Gnomads of Norrath, and puppet masters have in
common? They
are all a part of the new entertainment media landscape that is shaping
the future world of work. Social innovations in interactive and cooperative
practices, and in identity and presence management are very much a part
of the process of play. By observing what is happening in the world of play
and entertainment, businesses have a unique opportunity to get an early
warning about the kinds of practices that are likely to spill into the workplace
in the future. Those paying attention now will be able to spot opportunities
for new ways of working together that are more effective and sustainable,
rather than confront new waves of social innovation with skepticism and
confusion. |
 Presentation [1Mb] |
Biography
Andrea Saveri is a senior director in Institute for the Future's (IFTF) Technology
Horizons Program for which she has designed, managed, and conducted research projects
with budgets in excess of a million dollars. Saveri's research focuses on examining
long-term demographic, social, and technological trends that shape the transformation
of work, household, and community life. Her interests lie in understanding how
individuals, families, and communities make sense of the diffusion of new technologies
and create new sources of meaning in their everyday lives.
In her 16 years at IFTF, Saveri has pioneered the use of ethnographic and qualitative
research methods as an important part of forecasting future social and technological
trends. She has used these and other methods to examine underlying factors and
unarticulated needs and desires that shape the diffusion, adoption, and reinvention
of information and communications technologies at home and at work. Her work
describes the consequences of the intersection of new social forms, concepts
of human identity, and new relationships with the physical world that are enabled
by emerging technologies. Her research has contributed to strategic thinking
of businesses, non-profit organizations, government agencies, and foundations.
Saveri's research includes in-depth primary research studies--ethnographic
interviewing, surveys, and participatory, action-oriented research methods--in
North America, Asia, and Europe. Such methods have involved working closely
with young people, business employees, educators, marginal populations, and
many diverse social groups. She has presented her work internationally in Asia
and Europe, as well as in North America.
Saveri holds an M.A. in Latin American studies from the University of California,
Berkeley, and a B.A. in Hispanic studies from Harvard University. She has published
several articles and has contributed chapters to the following books: New
Directions in Career Planning, first and second Editions, Davies Black 1991
and 2000; and Web Weaving: Intranets, Extranets, and Strategic Alliances,
Butterworth-Heineman, 1998.
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